Business Wire, March 12, 2003

Entertainment Editors

LOS ANGELES--(BUSINESS WIRE)--March 12, 2003

Music industry leaders will join musicians and the media for a seminar Monday in Santa Monica on the next generation of Swedish rock and the Polar Music Prize.

The event, hosted by the Consulate General of Sweden, is being held at 12 Noon on March 17 on the occasion of Export Music Sweden LA 2003, which features ten of Sweden's hottest new bands. The Los Angeles leg of their three-city U.S. tour sponsored by the Swedish Consulate includes performances Sunday night at Spaceland and Monday night at Troubador. Members of the band will participate at Monday's seminar.

Fred Bronson of Billboard Magazine will moderate two panel discussions: "From ABBA to the Hives & Beyond" and "The Polar Prize: A Nobel for Music legends." Presenters include the head of Export Music Sweden, Christer Lundblad; music publicist Bob Merlis; Stuart Ward, Managing Director of the Polar Music Prize; and Marie Ledin, record producer and Chairman of the Polar Prize Foundation. Ledin is the daughter of the late Stig Anderson, publisher, lyricist, manager of ABBA and founder of the Polar Music Prize. "Sweden has a strong music culture and is proud to recognize the contributions of the music giants in the industry with the Polar Prize," said Consul General of Sweden Andreas Ekman. "We are also proud to bring these young Swedish bands, currently taking the world by storm, to the music capital of the world."

Los Angeles is home to five former Polar Prize recipients. Winners have included such luminaries as Paul McCartney, Dizzy Gillespie, Ray Charles, Quincy Jones, Elton John, Joni Mitchell, Bruce Springsteen, Stevie Wonder and Burt Bacharach, among others. The prestigious award will be presented on May 12 in Stockholm to this year's winner, Keith Jarrett.

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