Flashline CEO Charles Stack to Discuss Software Reuse at SD West 2003; Stack to participate on panel that addresses impact of reuse on commercial software development.

Issue: March 21, 2003

CLEVELAND -- CLEVELAND, March 21 /PRNewswire/ -- Flashline(R) today announced that Founder and CEO Charles Stack will participate on a panel that addresses software reuse at the Software Development Conference and Expo on March 26, 2003 at the Santa Clara Convention Center.

Stack joins a panel of distinguished industry experts to discuss the productivity and efficiency benefits gained through reuse, and how organizations should address technological, cultural and organizational issues to succeed. Stack's position on treating software as a strategic asset is based upon his experience working with large organizations to improve productivity through the reuse of software assets including components, Web services, frameworks, and models. Dr. Martin Griss, author, reuse expert, and member of the Flashline Software Development Productivity Council, and Sam Patterson, CEO of ComponentSource, join Stack on the panel. David Quigley, executive director of the Component Vendor Consortium, will serve as the moderator.

"We brought together some of the most knowledgeable leaders in the area of software reuse who will focus on why, after over 30 years of significant research and debate, software reuse has become one of the primary mechanisms for improving software development," said David Quigley. "The panelists will discuss approaches for incremental implementation, real-world experiences and tips to help attendees understand the 'how and why' of reuse as an important element in an organization's development strategy. Stack brings a unique perspective on software asset reuse -- taking an enterprise-wide view of assets beyond components, and we are delighted to have him as a panelist."

  What:    "Software Reuse and Its Impact on Building Software"  Who:     Charles Stack, Founder and CEO, Flashline  When:    Wednesday, March 26, 2003           2:00 p.m. - 3:00 p.m. PST  Where:   Software Development Conference and Expo           Grand Ballroom           Santa Clara Convention Center           Santa Clara, Calif.

Flashline is exhibiting at Booth #309 at the Software Development Conference and Expo. The Return on Software whitepaper series by the Flashline Software Development Productivity Council will be highlighted, including handouts of "Ranking IT Productivity Improvement Strategies" by Martin Griss. Demonstrations of Flashline CMEE(TM) will be available at the Flashline booth.

Charles Stack Bio

As founder and CEO of Flashline, Charles Stack's vision and experience guide the creation of solutions that allow organizations to achieve dramatic improvements in software development productivity by treating software as a strategic asset. Stack has managed software development for over 20 years, holds three Internet patents, and is credited with founding the first Internet retail store. He has been honored with several industry awards including InfoWorld's "Top 10 Innovators in eBusiness."

About Flashline, Inc.

Flashline delivers software and expertise that enable organizations to better understand, organize and manage their software assets. Through increased asset reuse and enterprise-wide collaboration, some of the largest organizations in the world have achieved dramatic, quantifiable improvements in productivity and quality.

Flashline CMEE, the company's flagship product, provides users with a central place to enable, promote and measure the reuse of software assets. Flashline is a privately held company headquartered in Cleveland, Ohio. For more information visit http://www.flashline.com/ .

Flashline, Flashline Component Manager, and Flashline CMEE are trademarks or registered trademarks of Flashline, Inc. in the United States and other countries. Flashline Component Manager is patent pending. All other trademarks belong to their respective holders.

CONTACT: Marti Bowman of Flashline, Inc., +1-216-861-4680, or mb@flashline.com; or Erica McShane or Dan Sher of PAN Communications, +1-978-474-1900, or flashline@pancomm.com

Web site: http://www.flashline.com/

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