HARTFORD, Conn.--(BUSINESS WIRE)--Sept. 19, 2001
MDI Entertainment, Inc. (OTC BB: LTRY) announced today that it has entered into an agreement with the Multi-State Lottery Association (MUSL) for a Powerball advertising campaign featuring music legend Ray Charles, under the company's exclusive lottery licensing arrangement with the singer.
At least 15 of the U.S. lottery states that sell the very popular Powerball lotto game are expected to participate in the campaign.
The television and radio campaign will introduce a new theme song for Powerball, as performed by Mr. Charles. The campaign will also introduce a new Powerball slogan and new logo graphics.
"Ray Charles is a true American musical treasure and a great match for our new Powerball campaign," said Chuck Strutt, Executive Director of MUSL. "He is one of the most effective commercial spokesmen in advertising history. We are delighted and honored to have Mr. Charles perform our new theme song."
MDI President and CEO Steve Saferin said "Ray Charles, a 12-time Grammy winner, is a natural for this campaign because he is the only artist to have Billboard Top 10 hits in Rhythm & Blues, Country & Western, Jazz, Rock-n-Roll and Popular. The campaign will feature performances of the theme song in all of Ray's award-winning music styles."
"The magic of Ray Charles has a wholesome and universal appeal, and he has so much to offer to our clients; not just his music, which is wonderful, but his personality, his acting, his concert performance skills, his treasure trove of music and that incredible voice," Mr. Saferin said.
Last year, Mr. Charles sang Georgia on My Mind and played a speaking role with children in TV spots highlighting the good things Lottery profits fund in his native Georgia. He also produced ads featuring new theme songs for the New Jersey Lottery and the Wisconsin Lottery.
In addition to lottery advertising campaigns, MDI's exclusive license with Ray Charles is available for Instant Lottery games, featuring bonus grand prize trips to see Mr. Charles in concert anywhere in the world.
MDI specializes in creating, marketing and implementing entertainment-based promotions on behalf of the North American lottery industry. MDI revolutionized the lottery industry with its introduction of second-chance merchandise prizes.
MDI's current lottery promotions include scratch games featuring properties such as Harley-Davidson(R), Wheel of Fortune(R), Jeopardy!(R), Elvis Presley(R), Betty Boop(TM), Twilight Zone(TM), Louisville Slugger(R), TNN(R), CMT(R), Hummer(R), Ray Charles(R), Hollywood Squares(R), Pink Panther(TM), The Outer Limits(TM), Heroes of Space(TM), Michael Buffer's Let's Get Ready To Rumble(R), Dick Clark's American Bandstand(R), Times Square 2002(TM), SPAM(R), TABASCO(R) Tarot Card Reader Miss Cleo(R), Greatest Sports Legends, Emmett Kelly Jr.(R), Cow Parade(R) The Hollywood Sign(R) and Walk of Fame(R), Lionel(R) Nostalgic and Collectable Trains, and auto race drivers Dale Earnhardt(R), Dale Earnhardt, Jr.(R), Mark Martin, Matt Kenseth, Jeff Burton and Bill Elliott.